Hard Rock set to land in Dalian

With 23 hotels and 11 casinos from Bali to Ibiza and San Diego to Singapore, Hard Rock International now expands its portfolio with the announcement of Hard Rock Hotel Dalian, in collaboration with China-based Luneng Real Estate Group.

Located in China's northeastern Liaoning province, the 200-room Hard Rock Hotel Dalian will soon rise on Dalian's Golden Beach upon completion in 2018.

The upcoming Hard Rock Hotel Dalian will offer a vast array of amenities, including both a casual and fine dining signature restaurant, as well as a stylish nightclub for hosted events, DJ sets and live music performances. Additionally, the hotel will feature Hard Rock's signature brand offerings, including a Hard Rock roxity kids club and body rock fitness centre. The hotel group will also work with Luneng Real Estate Group to create a fully branded experiential space "Hard Rock Hotels Preview Center", which is set to open Spring 2016.

Leong Wy Joon, senior vice president of hotel development, Asia and India at Hard Rock International, commented: "With the Chinese travel industry quickly changing as leisure demand grows, we feel the music-centric programming at Hard Rock Hotels will resonate well with Chinese travelers who visit Dalian each year."

Hard Rock Hotel Dalian will be the brand's third property in Mainland China, along with projects currently underway in Shenzhen and Haikou.

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