Hard Rock International names GM for upcoming Desaru Coast hotel

Hard Rock International has appointed Yogeswaran Veerasamy (pictured) as the general manager of its upcoming property, Hard Rock Hotel Desaru Coast. The appointment comes as the brand prepares to manage and open its highly-anticipated Malaysian property this year.In his new role, Veerasamy will oversee the hotel's administration, and be responsible for the overall functioning of the 365-room property. He will also be in charge of implementing strategic administrative procedures to enhance the operational efficiency. In addition, Veerasamy will be working closely with Hard Rock International and the hotel team members to assist with developing and and executing plans surrounding the property's grand opening in 2018.Veerasamy joins Hard Rock International from Grand Copthorne Waterfront Singapore where he most recently served as the hotel manager. He brings over a wealth of managerial experience from previous stints across Asia such as W Singapore Sentosa Cove, The Westin Hyderabad , The Raffles Grand D’Angkor, and Swissotel Grand Shanghai among others.“Yogeswaran joins our team with a combined total of more than 21 years of experience, and we’re confident that he is a great fit for this property and team as we look forward to opening the hotel,” Dale Hipsh, senior VP of hotels for Hard Rock International said.A+M has reached out to Hard Rock International for additional information about Hard Rock Hotel Desaru Coast and the marketing strategies it will implement.Read also:  Hard Rock’s first China property arrives in Shenzhen this summer Desaru Coast picks O&M Singapore as e-commerce agency Hard Rock International names new CEO of Asia Desaru Coast gets aggressive with its APAC marketing tactics