HappyFresh picks Performics SG for duties across the region

Online grocery platform HappyFresh has appointed Performics Singapore as its search engine optimisation (SEO) agency across all its markets Indonesia, Malaysia, and Thailand. The win follows a pitch process with HappyFresh seeking a business partner to build upon its SEO and app store optimisation strength to support growth plans across the region.“Performics is a well-known brand name in the industry. Having seen the strength and calibre of work done by the team, we are confident that results will be delivered. Performics has also displayed a clear understanding of the business needs across all three markets, making us feel assured of a fruitful partnership,” said David Lim, VP, marketing, HappyFresh.Founded in 2014, HappyFresh is a fast-growing online grocery platform in Southeast Asia. It partners with supermarkets to bring customers products via both its website and mobile app, and is dedicated to providing high quality and freshly handpicked items and services on time, every time.“HappyFresh is built on a culture of innovation with consumer-centricity at its core. We’re excited to be partnering on this growth journey,” said Vivian Yeo, GM, Performics Singapore.