Hang Seng Bank revamps branch network to enhance customer experience

Hang Seng Bank has revamped its branch network to reflect its confidence in its wealth management business and commitment to enhancing the customer experience.

The strategic upgrade also aims to reinforce the bank’s commitment to providing quality, trusted, warm, and professional services to all its customers, according to Hang Seng Bank.

The latest development in this initiative is the opening of Kowloon’s first prestige private wealth centre at the main branch in Mong Kok. This centre is part of a broader effort to improve customer experience through innovative services and modern facilities.

The Kowloon main branch, opened in 1971 at 618 Nathan Road, is Hang Seng’s largest branch in Kowloon, spanning about 30,000 square feet and featuring a mortgage centre and extensive safe deposit box facilities. The new prestige private wealth centre on the second floor, covering around 3,400 square feet, is dedicated to high-net-worth customers, offering personalised wealth management services.

In addition to the Kowloon main branch, Hang Seng has relocated its Taikoo Shing and San Po Kong branches to more convenient locations. The Taikoo Shing branch, opened in 1979, is now on level six of Cityplaza 1, providing a spacious one-stop banking experience. The San Po Kong branch, established in 1971, has moved to PORT 33, offering a brighter, modern environment with foreign currency ATMs and smart tellers.

Furthermore, the Tsuen Wan Tai Ho Road branch will become the first pet-friendly branch in the New Territories by the end of November, allowing customers to bring their pets while accessing services. It will also install foreign currency ATMs by December, joining the Hysan Avenue and Festival Walk branches in Hang Seng's pet-friendly network.

By the end of this year, Hang Seng will further expand its footprint with the opening of a wealth management centre at Harbour City in Tsim Sha Tsui, offering tailored wealth management and advisory solutions for prestige banking customers. 

Rannie Lee, head of wealth and personal banking at Hang Seng, said: “By establishing our new prestige private wealth centre here and introducing the pioneering ‘we come to you’ service in the banking hall, we are committed to meeting the evolving needs of our customers at every life stage and providing them with consistently warm services. We will continue to expand and optimise our network, delivering a ‘future banking’ experience through innovative services and products,” she added.

MARKETING-INTERACTIVE has reached out to Hang Seng bank for more information. 

Don’t miss: Hang Seng reinforces commitment to everyday banking solutions

Recently, Hang Seng Bank has reinforced its position by highlighting the advancement of its service touchpoints in a new campaign.

Titled “Embracing warmth in banking” (恒嘗溫度 恒生服務), the campaign aims to empower customers with greater convenience, accessibility and confidence throughout their everyday banking journey, a Hang Seng spokesperson told MARKETING-INTERACTIVE.

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