Hakuhodo Singapore names James Keng Lim as creative director

Hakuhodo has appointed James Keng Lim as creative director of its Singapore office. According to his LinkedIn he was last creative director at Publicis Singapore.

Keng Lim has 18 years of network - including Dentsu, Publicis, and McCann - as well as independent advertising, digital, and PR agency experience. His career has taken him from Malaysia, to Shanghai, Dubai and Amsterdam, but he has spent the last three years back here in Singapore and offers clients strategic counsel and thought leadership across advertising, branding, marketing, digital, social and PR.

Regional chief creative officer, Woon Siew Hoh, said, “I am extremely delighted to have James Keng Lim join the Hakuhodo kinsfolk. A creative maverick not straight-jacketed by conventional thinking, James Keng Lim is a natural storyteller with the ability to create transformative narratives that connect brands with their target audiences. He brings onboard an entrepreneurial, holistic and commercially-savvy approach to our new modus operandi. He represents what we are building at Hakuhodo – talented, humble, inspirational leaders who embrace our Sei-katsu-sha philosophy that values consumers not as economic entities, but as people.”

Tanner Nagib, regional client service director and digital director at Hakuhodo Singapore adds, “We’ve been patient in identifying the right talent to partner myself and the Singapore leadership team in our efforts to complete the circle in building a strong outfit to represent the Hakuhodo brand name in Singapore and South East Asia. James brings to the table truly insightful and strategic creative thinking that enhances both our local and regional offerings.”