Hakuhodo readies for China expansion

Japanese advertising company Hakuhodo has expanded its China footprint to Shanghai, with a view to boost regional headquarters functions.

Hakuhodo first opened its China office in Beijing in 1980, the region has since become a high priority areas for Hakuhodo in its international operations.

Hakuhodo International China will send professionals from creative, marketing, promotion and other fields to offices throughout the region, supporting frontline business across the entire area. It will also work to expand business in the Greater China region.

In addition, the administration functions of offices that Hakuhodo International China oversees have been consolidated within the new company, enabling the provision of shared services, which will improve and streamline administration work.