Hakuhodo, an integrated marketing solutions company headquartered in Tokyo, has launched a horizontal organisation specialised in integrated media business in Taiwan, to offer media-driven solutions for the diverse challenges clients face today.
This comes as integrated solution services, including specialised media planning and advanced digital marketing, have become essential in the Taiwanese market due to rapid changes in the business environment primarily driven by media diversification and digitisation.
The newly launched Hakuhodo International Media Taiwan (HIMT), led by Chairman Vince Cheng, will bring together the media functions of full service media agencies with an established track record of excellent client relationships in the market including Hakuhodo Zeta of the Taiwan Hakuhodo Group and 2008 Media of the Growww Group, as well as the media functions of Hakuhodo DY Group digital marketing agencies DAC Taiwan, MESh+, and Unisurf.
As the newest media organisation in Taiwan, HIMT will offer media-driven solutions for the diverse challenges clients face today, including media planning, media buying, digital marketing, data solutions and marketing technology solutions.
HIMT is also planning to leverage data and new marketing tools that fuse media and technology together in integrated media solution offerings, from systematic and scientific media planning to cross-media integrated solutions, such as TV and digital.
Back in August 2022, Hakuhodo acquired digital creative agency Kingdom Digital to accelerate Kingdom Digital’s expansion in Southeast Asia. It specialised in social media and content marketing, digital 360 campaigns, web experiences, and video production among others, with a wide portfolio of clients including Grab, Digi, Tohtonku, KyoChon and Mead Johnson Nutrition.
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