Haier awards digital brief to Maxus

Maxus China has been awarded the digital business for all products under the Haier umbrella.

The WPP agency has been Haier's media agency since 2009 and this is its first digital remit which includes communications planning and buying and digital creative work.

In addition, Maxus China also won the search business for all brands under the Haier Group which includes Haier and Casarte.