Gyro names Singapore office lead

Gyro, a global ideas shop, has appointed Rayne Chow as president of its Singapore office.

Chow will look to elevate the agency’s growing stature in Asia. Chow joins the formidable team of executive creative director Manuel Camino, managing director Joanne Goh and head of strategy Abel Sim.

Prior to joining gyro, Chow held executive leadership roles at the top agencies in Asia, including managing director of Y&R Beijing, general manager of Publicis Beijing and management supervisor of BBDO & Proximity Hong Kong.

At Publicis, she was instrumental in winning Mercedes-Benz, BIC Lighters and Lucky Lotto. At BBDO & Proximity, she helped win Sony VAIO, Bank of China, Visa Commercial and Marco Polo Hotels Group.

Christoph Becker, CEO and CCO of gyro, said: “gyro Singapore is at a pivotal moment in its history. Chow’s leadership will propel gyro’s mission to create humanly relevant ideas to new heights in one of the most dynamic markets in the world. I know she will truly ignite something in Singapore and beyond.”

“In only a short period of time, gyro Singapore has quickly become a center of creative excellence in the region,” said Chow. “I am inspired by what they’ve done and I look forward to continuing this exciting journey alongside some of the most talented people in Singapore. Combine them with gyro’s powerful global UNO team, and we are poised to create some iconic, humanly relevant work for our valued client partners.”