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Gyro names new head of planning

B2B agency Gyro has promoted Belinda Green to the role of head of planning for Gyro APAC. Green will be based in Gyro’s Singapore office and is responsible for leading the charge of the agency’s significant expansion in the region.

Most recently, she worked with Gyro New York and Gyro Cincinnati on Hewlett-Packard Enterprise and other top clients. She has also worked with gyro Paris and gyro San Francisco. Green joined Gyro in 2012 as a senior planner and digital strategist for Gyro Manchester, which she was later promoted to associate strategy director in 2015. There she provided strong brand positioning and creative strategy across all channels, while playing an integral role in new business efforts.

Prior to Gyro, she was the creative director at the Reading Room working on global digital projects. Having come from a creative background, Green understands the power of storytelling to engage consumers.

Christoph Becker, global CEO and CCO of Gyro, said: “As a conceptual thinker who is always able to see the big picture, Belinda fits seamlessly with so much of our UNO talent across the globe. She understands deeply, the value of balancing the precision of technology with the feeling of humanly relevant creative. There is no one better poised to ignite this exciting new role in this very important region.”

“At this very important and exciting time in gyro’s history, I am pleased to take on a new challenge on behalf of the agency and our valued clients,” said Green. “Gyro is in the perfect position to lead, accelerate and grow the evolving B2B market in APAC, and I couldn’t be happier to be joining our talented team in Singapore to do so.”

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