gyro has made two promotions and two new hires in its bid to "rapidly expand" its Singapore office. The agency promoted Rimi Sweis (pictured second from left) to head of media for gyro APAC and Geraldson Santos (pictured second from right) to account director for gyro APAC
Prior her appointment, Sweis held multiple media account roles within Interprise and Carat Enterprise. According to the press release, Sweis has excelled in driving digital innovation and superior planning in B2B media.
Meanwhile, Santos has been promoted to account director for gyro APAC. In his new role, Santos is expected to support the innovation of gyro’s B2B media offering, and continue to work across key accounts including Epson, USG Boral and Microsoft.
Joining Santos will be Fathiah Abdul (pictured far right) as account manager. She will be responsible for leading day-to-day media planning, and was at Carat Singapore prior to gyro. Shi Yi (pictured far left) joins as account executive as well, with a passion for performance marketing and paid social. Before gyro, Shi Yi was from performance marketing agency Webnatics.
"Strong and knowledgeable talent is the very heart of our precision offering. We are thrilled to elevate Rimi and Geraldson, to further grow our media offering as we continue to provide best-in-class full-service B2B marketing solutions to our valued clients," Kieran Vye, managing director, gyro APAC said.