Kenvue appoints former KFC Asia CMO as VP and marketing chief for APAC

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Kenvue has appointed Madhav Nayak (pictured) as its vice president and chief marketing officer for Asia-Pacific.

In the new role, Nayak will lead the APAC marketing organisation across all markets in the region, including China, India, South-East Asia, Japan, Korea, Australia and New Zealand. According to a LinkedIn post, he will be overseeing brands including Johnson’s, Neutrogena, Listerine, Aveeno and Band-Aid. He reports to Anindya Dasgupta, group president of APAC at Kenvue.

In conversation with MARKETING-INTERACTIVE, Nayak said, "This is an incredible opportunity to lead and grow a portfolio of iconic global and regional brands in APAC, and lead the marketing organisation in the region."

Don't miss: Kenvue names new APAC group president

Prior to joining Kenvue, Nayak was chief marketing officer for KFC Asia at Yum! Brands from 2021 to 2025, where he was responsible for regional commercial performance, brand health and digital growth.

His earlier roles include APAC client partnerships leader for consumer goods at Meta, as well as more than a decade at Unilever in senior regional and global marketing leadership positions across Southeast Asia, ANZ, India, China and Europe.

Nayak’s appointment also comes as Kenvue prepares for a major corporate transition. In November last year, Kimberly-Clark Corporation unveiled plans to acquire Kenvue in a cash-and-stock deal valued at approximately US$48.7 billion, subject to shareholder and regulatory approvals, with the transaction expected to close in the second half of 2026.

The deal will combine both companies’ portfolios to create a global health and wellness business spanning 10 billion-dollar brands, with Kimberly-Clark shareholders expected to own about 54% of the combined entity and Kenvue shareholders 46% upon completion.

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