GWM Malaysia puts the Haval H6 HEV to the ultimate fuel test

GWM Malaysia has put its Haval H6 HEV to the ultimate endurance test, proving the SUV can go further than ever imagined, over 1,000KM on a single 61-litre tank.

The "Fuel endurance ultimate challenge" campaign, created in collaboration with MBCS (Mediabrands Content Studio), turned what could have been a routine automotive ad into a real-time spectacle, showcasing the H6’s extraordinary fuel efficiency over 24 hours.

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The campaign took place on the Temiang–Pantai Highway in Negeri Sembilan, where the SUV circled continuously for 1,013KM. Unlike traditional automotive commercials, the entire challenge was shot, edited, and uploaded live, capturing every moment of the endurance run.

The campaign not only highlighted the vehicle’s stamina but also tested the limits of the stunt drivers and production crew, enduring heat, rain, and changing road conditions. The Haval H6 HEV emerges from the challenge as a reliable companion for both everyday drives and weekend adventures, backed by a bold demonstration of endurance in real time.

“The Haval H6 HEV has always stood out for its performance and efficiency, and this campaign demonstrates exactly that," said Lim Ee Lenn, marketing director of GWM Malaysia. "To achieve over 1,000KM on a single tank is not just a claim, but it’s a fact we’ve proven.”

Meanwhile, Mun Tuck Wai, executive creative director at MBCS, added, “Fuel efficiency figures can feel like esoteric specs on a page, so instead of saying it, we showed it. This campaign is proof that the H6 outlasts even its own advertising.”

MBCS, the media-fueled creative content practice within the IPG Mediabrands network, was appointed earlier this year as GWM Malaysia’s integrated agency on a retainer, handling creative and media strategy for campaigns such as this.

Earlier this year, Chinese automotive brand JETOUR made its Malaysian debut in April with the launch of its stylish Dashing SUV, introducing a new car, while delivering a visual statement. Backed by a stylish brand film, the campaign carved a bold entry into Malaysia’s competitive SUV market, combining high-fashion aesthetics with fast-paced cinematography.

Another foreign car brand, Hyundai Motor Company entered a new era in Malaysia with the launch of Hyundai Motor Malaysia (HMY) in June, a dedicated local entity that marks a strategic shift from a distributor-led model under Sime Motors to a principal-led approach. The move signals the brand’s renewed focus on building direct relationships with Malaysian consumers.

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