Gusto Collective and auction house Phillips have collaborated to auction a data-driven NFT artwork created by virtual human MonoC. The generative yet data-driven NFT artwork Drowning in Love (pictured) will be sold in Phillips’ upcoming online auction "My Kawaii Valentine" which will open virtually from 14 February to 22 February 2022.
A minimum of 100,000 data points collected live and in real time from bidding on all lots in the online auction will drive algorithms designed to render MonoC’s creative. During the more than seven days of the online auction. Drowning in Love will be seen as a live tele-cast embedded into the Phillips’ website, from which viewers can witness the work being rendered by unique datapoints as they are gathered. The generative artwork will use live real-time data collected during an online auction.
Gusto Collective said it is exploring the full potential of digital art to pioneer innovative offerings within the space of NFTs. It added that the algorithmic procedural generation on which the work is based will mean that how each of these lots sold during the auction will directly influence the final form of MonoC’s artistic vision. This artistic vision is anchored in a dual commentary on the vitality love that brings into life and some of the more morally compromised aspects of love; obsession, idealsation and delusion.
"Together with Hong Kong composer Terrence Ma and our team, MonoC created something unexpected and beautiful out of live data that brings a new interplay between art and technology. MonoC has grown organically in the metaverse from the heart of all we do at Gusto Collective. I am excited to see what innovations her creativity and our cutting-edge technologies will see in the future," said Aaron Lau, founder and CEO of Gusto Collective. Gusto Collective aims to create immersive and engaging customer experiences by combining creativity, storytelling and technology. It also aims to be a leading player in the AR, metaverse, and NFT space.
"We stand by innovation and are excited to offer this original idea, where an NFT is created through auction data for the first time. It has been a real privilege to work with Hong Kong’s homegrown BrandTech firm Gusto Collective for this cutting edge NFT collaboration," said Hin Hin Wong, associate specialist, 20th Century and Contemporary Art, Phillips.
Wong added, "With this work, we celebrate the conventions of an auction house, while welcoming the new trend of the art technology. We look forward to welcoming seasoned collectors and a new generation of bidders to participate in this online auction and observing how your bids will be configured into Drowning in Love.
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