More than 180 social media influencers across Singapore, Malaysia, Indonesia, Thailand, and the Philippines will gather in the Republic to compete at the social media awards show Influence Asia 2015.
Influence Asia 2015 will be held on 7 December 2015 at Suntec Singapore Convention & Exhibition Centre. Influence Asia 2015 is produced by Gushcloud, a Singapore-based influencer marketing network and marketing agency, and hosted by Yello Digital Marketing (YDM) Group.
The top 180 participants from five countries will vie for top awards in the following nine categories: Beauty, Lifestyle, Fashion, Parenting, Food, Health & Fitness, YouTube Channel, YouTube Personality, and Breakout Influencer. Five top influencers from the countries will be crowned Influencer of the Year.
Influencers from Singapore include Narelle and Benjamin Kheng from The Sam Willows, food blogger and Night Owl Cinematics.
Influence Asia 2015 will feature special guests as award presenters, as well as performances from regional artistes. They include Korean pop star Jay Park, YouTube baby sensation Yebin, editors of Elite Daily, a news platform from USA, and many more.
The regional artistes joining the celebration are Raisa, Indonesia’s most popular songstress with more than six million Instagram followers, Joe Flizzow & SonaOne, Malaysia’s award winning hip-hop artistes, Thailand’s top hip-hop rapper Dandee, and Singapore’s Shigga Shay with the Grizzle Grind Crew, and Gareth Fernandez.
Sheikh Haikel, Singapore’s hip-hop celebrity, and Canadian YouTube personality Peter Chao, will host the show.
Vincent Ha, Gushcloud chief executive officer and co-founder, said: “With the emerging importance of influencer marketing and continuous trends in people following influencers on social media platforms on anything from fashion, beauty to food, it is no longer an option for marketers not to engage influencers.”
Sang Seok Lee, CEO of Yello Digital Marketing (YDM) Group, said: “The growth of social media and its focus on digital content market expansion are proven to be a global trend. In particular, influencers who produce high quality creative contents will play an even more important role in leading the digital content marketing scene. “
David Chua, CEO of National Youth Council (NYC) and a participating member of Influence Asia Council, said: “The virtual space provides today's youths with dynamic platforms and creative avenues to communicate, network and influence others. We are happy to support Influence Asia 2015 which seeks to recognise talented youth personalities who are positive online influencers and encourage active participation for social good.”