Gushcloud has launched a new sports division, Sports Star Network (SSN), a sports marketing agency. The global influencer marketing and media company aims to build the future of sports star marketing in Southeast Asia and will connect brands to a large community of sporting fans via its sports athletes.
According to a press release from the agency, well-known athletes will be exclusively represented by SSN to help the company establish a stronger presence in the local sporting arena.
SSN aims to be the largest sports marketing network in Southeast Asia by uniting the region through sports and entertainment. With strong expertise and great passion in sports marketing, SSN provides brands and organisations access to infinite opportunities in sports and entertainment.
SSN has also worked with multiple brands within the short period of its establishment. These include sports broadcasting network channel Fox Sports Asia, ride-hailing tech company Grab, sports and energy drinks manufacturing company Lucozade and quarterly fashion and lifestyle magazine J mag, published by local mall JCube. SSN has recently also taken several much-anticipated campaigns such as The French Open for FOX Sports Asia, “Champion the Match” for Heineken and Shine X Communities for Shine Festival Singapore.
“We are excited to bring this new offering to potential clients and upcoming sports athletes in the region through Sports Star Network. We see great potential in this market especially with regards to e-gaming and will invest heavily to build the sports star marketing ecosystem in Southeast Asia,” said Althea Lim, chief executive officer of Gushcloud Group.
“Here at Sports Star Network, we represent the athlete’s digital platforms. We provide them with an additional source of income as they continue to focus on their craft. This is done by connecting the athletes under our network with clients who want to reach out to an active community of fans. We believe we are building the future of sporting athletes and sports star marketing. Through Sports Star Network, we will reach and impact sports fans in the region,” said Sufian Yap, business development and accounts manager of Sports Star Network.