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Gushcloud targets SEA creator economy with new talent deals

Gushcloud targets SEA creator economy with new talent deals

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Content and brand management company Gushcloud International has secured 14 exclusive talent deals with creators across its markets in the Philippines, Indonesia and Thailand.

The move aims to strengthen Gushcloud’s position in the Southeast Asian creator economy, according to a statement by the company.

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Filipino talents that have signed with Gushcloud include Apple David, Hannah Maxine Cruz, Ylyt Manaig, Jin Ho Bae and Baus Rufo.

In Indonesia, creators such as Gita Sinaga, Ayu Maulida, Sabrina Anggraini and Victor Samuel will be managed by Gushcloud as well.

“We’re eager to formally launch the new members of our Gushcloud Talent Agency family,” said Nirote Chaweewannakorn, head of talent in Southeast Asia and country director of Thailand, Gushcloud International.

“These young creators are highly creative, collaborative, and energetic. More importantly, they use their influence for positive change among their followers and family,” added Chaweewannakorn.

The creators were chosen because their values of positive change align with Gushcloud’s mission of creating a positive influence, Chaweewannakorn said.

New Thai Gushcloud exclusive talents include H Hyrin, Risabammiim, Jayjamemy and Ladynooze.

“As we scale in 2024, one of our focus areas is to bridge our partner brands with the perfect creator for their marketing needs. Our talents’ subject matter expertise and their niche audience helps us get closer to that goal,” added Chaweewannakorn.

Gushcloud’s exclusive new contracts come shortly after it promoted Oddie Randa to the role of regional managing director for the Asia Pacific region after 10 years spent leading Gushcloud Indonesia as country director.

As regional managing director, Randa will oversee the revenue and profitability of Gushcloud's brand agency unit in the Asia Pacific region, catering to a wide range of brands and clients.

Related articles:
Gushcloud's sister firm Summer International bags US$5m funding
Gushcloud brings on board Sylvia Chan to develop media channels and content, names new commercial head
Study: 82% in SEA make purchasing decisions based on influencers and celebrities

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