Gushcloud has received a six figure strategic investment from CEO of Premiummall, Loo Cheng Chuan and CEO of MCC International, Ken Cheung, both of whom have joined their advisory board. Loo is the co-founder of luxury eCommerce company, Premiummall, and angel investor/ advisor to several successful startups, including recently acquired 2359 Media. Before becoming an entrepreneur, Loo was the CEO of Singtel Digital Media, and had a track record for building up and heading up innovative digital units for the company, including insing.com, hungrygowhere.com and more.
Loo said that over the investment came on the back of the growth of the influencer community. “Over the last few years, I saw firsthand how the industry of influencers marketing has grown to a main media spend for brands globally. I am very impressed with how Gushcloud has established a stronghold in Southeast Asia in this industry,” said Loo.
He added, “In addition, the company has scaled itself globally across 10 countries in the last 5 years. Looking at Gushcloud’s track record and growth trajectory, particularly in the exponential rise of influencer led commerce and performance marketing; I am confident that the company will become a powerhouse in the digital talent, marketing and entertainment industry globally.”
Meanwhile, Cheung is an entrepreneurial media and technology executive and investor on Gushcloud’s advisory board who previously co-founded QQ Music in China and held key founding regional leadership positions at Tencent, Warner Music Group, BBC, Facebook and Instagram. He is currently the CEO of MCC International, an edutainment powerhouse.
Cheung added that the digital talent and influencer marketing industry will continue to grow as more platforms and companies participate in building out the ecosystem. “Gushcloud has done well for itself in the last few years, growing itself to a significant size, occupying a thought leadership position in the influencer market especially in Southeast Asia. I believe the company can grow exponentially in her development of new strategies in live commerce, social commerce, performance marketing and content creation and channel production alongside key digital talent and influencers in the market. Southeast Asia will follow China’s path to success and I am excited to see what the future holds,” he said. Cheung also claims to have first-hand experience on establishing influencer and creator partnerships at Facebook and Instagram.
Althea Lim, group CEO, co-founder of Gushcloud International said, “At Gushcloud, we are honored to bring on board these two veterans as investors and advisors to the group.” She added that with their advice, robust networks and years of experience, the duo can further assist Gushcloud in future proofing its expansion strategies and guiding development of new revenue streams and units. “I am confident that we will be able to scale faster and provide more value to our talent and the brand clients we work with,” Lim added.
With this investment, both Loo and Cheung join other strategic investors such as Russell Simmons (co-founder, Def Jam and media mogul and personality), Chew Gek Khim (Singaporean businesswoman and investor, and chairman of Straits Trading), Mark Shaw (executive vice president of Shaw Organisation) and venture capital firms such as GDP Venture, KB Investment, Kejora, Golden Equator Capital.