Guerlain has been winning the hearts of customers thanks to its quality and dedication to the preservation of bees. To celebrate last year’s World Bee Day, the brand launched a pop-up store at Fashion Walk in Causeway Bay, offering fun and interactive experiences and products to customers.
The pop-up store Bee Garden offered customers the #BeeLoveBeloved journey. It housed a wide range of products, from skincare to fragrances, to put every visitor in a good mood. The much-loved Abeille Royale collection features royal jelly from the black bees of Ouessant Island in France, which is one of the most unique and refined ingredients to heal and repair skin cells effectively.
Customers could get their hands on a range of Abeille Royale products from Ouessant Island, as well as other intriguing creations, all in the presence of Guerlain’s professional beauty consultants.
Apart from the products, the pop-up store featured thoughtful details across every corner, with photo-friendly installations reminding the busy customers to slow down, take pictures and appreciate what is around them.
To surprise customers, Guerlain Hong Kong’s skincare ambassador Louis Koo visited Bee Garden, enabling visitors to spot and join him for a stroll in the venue. Taking his role of Mr. Bee from previous events to the next level, Koo encouraged customers all to post their stories on various social media platforms to spread love through the #BeeLoveBelovedKooStories initiative. It received overwhelming feedback online, with Koo personally replying to fans’ messages.As biodiversity, eco-design, climate and solidarity are Guerlain’s core commitments to sustainable development, the brand pledges to make sustainability of beauty possible, ensuring that extracting and using raw material from nature also adheres to vital biodiversity conservation strategies.
More importantly, Guerlain takes on a leading role in protecting the bees. Since 2015,it has been supporting the French Observatory of Apidology (OFA). By 2025, the target number of newly established bee colonies in Europe is expected to reach 10 million, and that of newly trained beekeepers being 30,000.
It also co-operates with UNESCO’s Man and Biosphere, a five-year project with goals to train beekeepers in biosphere reserves designated by UNESCO to establish beekeeping systems across 50 bee farms globally, and to provide technical support to ensure the sustainability of the business models.
This article is sponsored by Guerlain.