GudangAda appoints SVP brand and commerce

GudangAda has appointed Yuanita Agata as its SVP brand and commerce solution under the marketing division. She will be working closely with the team to drive and increase GudangAda’s brand awareness and corporate image. Agata (pictured) will be the key leader to stepping up the fundamental strength and loyalty of GudangAda’s brand through marketing.

She was most recently head of marketing and business development at Tencent, where she worked directly with the country lead on crafting a new vision of Tencent and JOOX Indonesia, contributed on business planning, developed playbook and built the team, her LinkedIn said. She has more than 13 years of experience in high-growth startups and consumer tech industry and also worked as a lead for marketing and business development for Gojek and Samsung. Agata has a strong background in managing brand activation, building effective digital marketing strategies and eCommerce business. 

Her appointment is part of GudangAda's aim to uphold diversity, equality, and inclusivity as it builds a team with a variety of backgrounds, skills, and perspectives. Alongside the appointment of Agata is Neni Veronica Sukirman, who is the new SVP of financial services and revenue management. 

Sukirman brings over 15 years of experience in the financial and startup industry. Well-versed in driving business development and creating dynamic financial strategies when she worked for Gojek, UOB Bank, and HSBC. She will support the team of GudangAda in providing competitive and sustainable financing solutions to the players in GudangAda’s ecosystem, while also being a profit generator for the organization. At GudangAda, she will manage a multi-functional team to carry out the company’s objectives and oversee the overall profitability of financial services.

According to GudangAda, having a diverse and experienced leadership team is a true realisation of the company's commitment to continue empowering traditional trade and small medium micro enterprises through technology to bring meaningful progression of economic growth for the digital ecosystem in Indonesia.

The B2B eCommerce platform aims to empower the entire supply chain of players, from principals, distributors, wholesalers, and retailers. Established in mid-2019, the company has seen significant growth since its launch and has established a presence in more than 500 locations in Indonesia with over 750,000 users in the last year. GudangAda plans to accelerate technology adoption of the value chain ecosystem and will continue to develop infrastructure that supports omnichannel eCommerce transactions throughout Indonesia and beyond.

Last year, the team named Dian Paskalis as VP of digital marketing to lead its marketing initiatives to drive customer acquisition, retention and revenue growth, as well as position GudangAda as a leader in the B2B industry in Indonesia.

He currently heads GudangAda’s marketing department and leads digital media strategy to reach and engage consumers at all stages of the marketing process, drive effective and efficient performance on the company’s digital marketing channels, and build GudangAda’s brand in consumers’ mind.

Last July, the company bagged more than US$100 million in funding for team expansion across key divisions and executional capabilities, as well as building and strengthening GudangAda’s ecosystem of service offerings.

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B2B marketplace GudangAda checks out with new digital marketing VP
Indonesian B2B marketplace GudangAda bags US$100m in funding for team expansion