PR Awards 2023
Gucci Vault enters metaverse with virtual world in The Sandbox

Gucci Vault enters metaverse with virtual world in The Sandbox

share on

Gucci Vault, experimental concept space by Gucci has entered the metaverse by unveiling its virtual world in The Sandbox, which aims to gamify education about the brand's heritage and products.

Gucci Vault Land is created to allow players to experience Vault at 360° through a "play-to-know" narrative that articulates what at first seems indescribable. The virtual world showcases its curated NFT artwork, previous NFTs, community, garden concept and the vintage pieces.

From 27 October to 9 November, Gucci Vault Land will exist as an event outside the typical seasons of The Sandbox. In search of marvels, players enter the "Garden of Curiosities" to begin the experience. In this oasis of greenery decorated with ancient-like ruins, non-player characters (NPC) in the form of amusing robots with oversised computer heads are ready, willing, and able to guide players through the countless activities the digital playground offers.

Through a grand entrance hall with imposing Doric columns leading the way, the adventure unravels inside a number of rooms, each designed to welcome players to different gamified experiences portraying Vault’s core pillars. Whether it’s restoring a vintage Gucci bag to its former splendor in the "Vault Vintage Lab" or cracking a riddle in the ‘Vault Room of Rhyme,’ players will engage with the different activities paving their way to enter a raffle organised by The Sandbox, where they’ll have the chance to win an exclusive reward and SAND—the utility token or currency of The Sandbox built on the Ethereum blockchain.

gucci vault x tsb 1027 screenshot 8 1

In pursuit of precious wonders, Gucci Vault Land also has presented a selection of digital collectibles. From hats to skate ramps and even a car, each piece is envisioned as a precious collectors’ item to be showcased by players in their own lands. Additionally, as a bonus for Gucci Vault’s community, those with a Gucci Vault NFT in their crypto wallets, such as the SUPERGUCCI or Gucci Grail NFT, will have the possibility to claim a Gucci Vault Aura collectible, which their avatars can wear in The Sandbox to show off their bond with the community. 

Gucci has expanded in many directions across the metaverse. Back in May 2022, it launched "Gucci Town", a digital destination launched on Roblox. "Gucci Vault Land" is designed to adopt “play-to-earn” format, wherein users complete activities to earn blockchain-based tokens or rewards.
gucci town 1

Back in February 2022, it first announced that it purchased an undisclosed amount of virtual land on The Sandbox in February this year. In May 2022, it launched cryptocurrency payment options and offered at select Gucci outlet stores, including those in Los Angeles, Miami, Las Vegas and New York.

Related articles:

Gucci buys virtual land to gear up for metaverse
After NFTs, Vogue SG unveils virtual lounge for digital wearables
HKTOYCAR partners with Popsible to launch NFTs at marketplace
Marketing podcast: How will NFTs supercharge the creator scene?


share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window