Guardforce AI extends partnership with FleishmanHillard

FleishmanHillard has been appointed by security solutions provider Guardforce AI to handle its international communications and media relations duties.

FleishmanHillard will work closely with the Guardforce AI management team to develop and implement a communications programme to grow brand awareness internationally. The agency has provided communications support to Guardforce AI since 2020. The expansion of the remit will see FleishmanHillard capitalise on its extensive network of offices and affiliate offices around the network to support Guardforce AI's growth internationally.

"It's highly gratifying that we continue to work with Guardforce AI to support their international communications. We look forward to building the relationship further and to supporting Guardforce AI as they grow their business internationally, particularly following its recent Nasdaq listing," said Patrick Yu, general manager, senior vice president and senior partner at FleishmanHillard in Hong Kong.

Commenting on the appointment, Terence Yap, chairman of Guardforce AI said, "We are very pleased to continue and expand our relationship with FleishmanHillard, which has the expertise, scale and reach in all the markets we are targeting. We've established ourselves as the leader in security solutions in Asia and will continue to elevate our services and capabilities in robotics and cybersecurity areas."

Guardforce AI is expanding its cybersecurity and robotics solutions, providing security services for public and private sector organisations in Asia. Leveraging its nearly 40 years of experience in the security industry, Guardforce AI has built a leading Robot-as-a-Service solution powered by AI and managed by an intelligent online robotics platform. The platform can remotely manage and monitor robots deployed with clients to protect their high-value assets.

"There's clearly plenty of growth opportunity for Guardforce AI, and we need a strong communications consultancy like FleishmanHillard to advise us in this journey," Yap added.

In Hong Kong, Guardforce AI is offering various robots to provide clients with security duties. For example, its intelligent reception robot can provide consulting services and conduct temperature screening. Combining with an AI camera, ID verification, and other identity verification methods, the robot also possesses a dual-screen display that can be used as a digital billboard for ad promotion. According to the company, the robot is suitable for exhibition halls, museums, shopping malls, hotels, and government halls.

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