Groupon Malaysia, aÂ popular go-to site for deals and discounts, will be consolidated under a single brand and operate as Fave, a food and beverage app, moving forward.
The consolidation into Fave follows the companyâ€™s acquisition of Groupon Malaysia in November 2016 to shape new prospects for online-to-offline (O2O) economy in Malaysia and across Southeast Asia.
With this integration, Fave will inherit Grouponâ€™s base of customers, enabling the brand to serve over three million subscribers combined. The strategic move will also see the use of a new service model in response to the changing customersâ€™ lifestyle and needs.
â€śIt is more than just putting a new name to Groupon. Fave is a homegrown brand developed and headquartered in Kuala Lumpur, and it is now used by millions of users and thousands of businesses across Southeast Asia including Jakarta and Singapore,â€ť Joel Neoh, founder of Fave said.
He explained that Fave will be theÂ engine to spur widespread adoption of mobile commerce. In the coming months, the company will continue to focus on our progress in developing Fave and rolling out its full service capabilities.