GroupM has named Pathamawan (Linda) Sathaporn to become CEO of GroupM Thailand as of 1 May 2022. Sathaporn assumes the portfolio held by Niklas Stalberg who will be leaving the network after a decade of longstanding service. Pathamawan crosses over from her current position as CEO of Mindshare Thailand where she held various leadership roles for over one and a half decades.
Pathamawan will be reporting to Himanshu Shekhar, whose remit as CEO of GroupM Indonesia and Vietnam has been expanded to include Thailand. Having spent two decades within the GroupM network, Himanshu rose through the ranks in Mindshare managing the business in volume-heavy India as well as Indonesia. He was appointed CEO of Mindshare Southeast Asia from 2014 to 2018. In 2019, Himanshu became CEO of GroupM Indonesia, and in October last year, he took on an additional mantle as CEO of GroupM Vietnam. As CEO of GroupM Thailand, Indonesia & Vietnam, Himanshu will report to Ashutosh Srivastava, CEO of GroupM Asia Pacific.
Shekhar said, “The Group’s strategy to cluster Thailand, Indonesia and Vietnam under one unified leadership will strengthen market capabilities and network agility.”
He added that given the breadth and depth of resources across these three important markets, GroupM will be able to scale its capabilities and solutions to deliver enhanced value for all clients and partners. “I am thrilled to partner an illustrious leader like Pathamawan whose depth of field experience in Thailand will undoubtedly propel us into an even more glorious future,” he added.
Sathaporn said, “I am honoured to embark on a journey that is both familiar and new – the purple blood running through my veins has now taken on a shade of blue. Growing alongside Mindshare the past 16 years, I feel privileged to have witnessed the dramatic evolution of the media landscape which sets us up for new adventures daily.”
Earlier this year, GroupM appointed Anita Munro as its chief investment officer for Southeast and North Asia, and chair of the APAC Investment Council. Munro will steer the group’s investment strategy across the markets in Asia Pacific. With two decades of agency experience, Munro crosses over from GroupM’s agency Mindshare, where she was most recently chief investment officer of Mindshare APAC.
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