GroupM Singapore has promoted its trading director Linda Lim to head of trading .
Lim has been in the role for 15 months, and has been instrumental in helping GroupM Singapore grow its trading arm. She will remain based in Singapore, and will continue to report to Jon Thurlow, CEO of GroupM Singapore.
She will now also be responsible for providing leadership to the agency trading community by working with local agency management, as well as managing a new internal GroupM team focused on buying operations.
Thurlow added that Lim’s promotion reflects the growing importance of this area in “driving unique advantage to agency clients in a rapidly changing environment”.