Arved von zur Muehlen (pictured), Malaysia Airlines (MAB) group CMO, has jumped on board Canadian airline WestJet as its chief commercial officer. In the newly minted role, he reports to president and CEO Ed Sims in his new role. Muehlen will oversee the airline's commercial team, with responsibility for all aspects of the commercial function including sales, marketing, product, network planning, revenue management, corporate development, airline partnerships and WestJet Vacations.
A+M understands that a replacement has yet to be named at MAB, and has reached out to MAB for comment.
Muehlen assumed the role of group CMO of MAB in July this year and was previously chief commercial officer, a role he helmed since 2016. As chief commercial officer, he was responsible for developing a comprehensive and sustainable plan to improve the airline’s marketing, sales, products and customer service.
In a previous press statement released by MAB, the company said Muehlen had been instrumental in restoring the airline's position as a leading international carrier and developing its innovative customer-centric services. Before his time with MAB, Muehlen was senior VP of commercial network operations for Qatar Airways. He also worked at Swiss International Airlines and Lufthansa Airlines.