TH Peng, chairman & CEO of Grey Group Greater China, will move to a newly created global role as executive director of Grey Group, reporting directly to the agency’s chairman & CEO Jim Heekin.
Based out of Hong Kong, Peng has grown Grey’s China operation in the years 2012 to 2015, seeing revenues triple over the three years.
Peng was also responsible for introducing effective digital thinking and culture across Grey Group Greater China. This has led to a fully integrated digital offering in every office, for all the key accounts in Greater China.
“TH has done fantastic things at Grey Greater China. He will continue to support us in the Greater China region whilst also taking on other special projects. We wish him the very best in his new role,” said Nirvik Singh, chairman & CEO, Grey Group Asia Pacific.
Until a replacement is found, Singh will oversee the Greater China operations.