Grey SG names new CEO, Subbaraju Alluri heads to Indonesia

Grey Singapore has appointed Konstantin Popovic (pictured right) to CEO, effective 1 January 2018. This is in addition to his current role as executive VP, MD (GSK). He will be replacing current CEO Subbaraju Alluri (pictured left), who is taking on the newly created role of area director - Indonesia and Thailand. Alluri takes over from Monika Rudijono, CEO of Grey Group Indonesia.

Popovic will continue to work closely with Nirvik Singh, chairman & CEO, Grey Group, Asia Pacific, Middle East and Africa, as well as accelerate the transformation of Grey into a full marketing services organisation. Popovic is managing the GSK account across Asia Pacific, Middle East and Africa. In his new role, he will work together with Neil Cotton, chief strategy officer and Tim Cheng, chief creative officer.

Before joining Grey, Popovic worked at Publicis WW New York as brand agency leader for Procter & Gamble (P&G) Healthcare, where he led multi-agency teams globally. He was also the global leader for Publicis' real-time marketing engine. Prior to that, Popovic was with BBDO for 16 years in Germany and the US, leading businesses for blue-chip clients such as Henkel, Mars, Wrigley, Johnson & Johnson and Best Buy.

“I feel blessed to have Cheng – a proven digital transformer – and Cotton - equal parts strategist and consultant - by my side. Together we represent the end-to-end integration that clients demand to help them navigate through today’s complex business challenges. The three of us also embody our commitment to regional and global business leadership, already reflected in our highly diverse employee base and our international client roster," Popovic added.

Alluri, who will also report to Singh, took over as area director for Singapore and Thailand at the end of 2015, following Grey's acquisition of full-service independent agency NudeJeh in Thailand. He first led Grey Group Singapore in 2005 and boosted the agency's profitability by leading the team to win multiple major accounts. Prior to that, he worked at Grey Group Indonesia, where he was instrumental in expanding the workforce and winning accounts such as BMW, Indosat, Daihatsu and Wyeth. He began his advertising career with DDB Chennai (India) and also worked at J. Walter Thompson and Rapp Collins.

“I am looking forward to taking on the challenges that come with this new role. Indonesia is an interesting and growing market that I am familiar with. There is scope and the potential to make quite an impact and I am happy to be a part of this journey,” Alluri said.

Meanwhile, Grey Group Indonesia has also appointed current country delivery manager, WPP team, P&G Indonesia, Sharan Sood, to the newly created role of GM. He will continue to focus on his P&G role and play a crucial role in the seamless transition of Grey Group Indonesia's leadership. Sood will report to Alluri.

Sood began leading the WPP P&G team in 2013, and is responsible for offering strategic oversight and leadership, as well as drive the network's horizontality agenda. He managed WPP's relationship with P&G Indonesia across areas such as brand initiatives and shopper marketing.

Before that, he was head of planning, Mumbai at DDB, where he worked on diversified services including activation, events, sports marketing and shopper marketing. Sood began his career at Euro RSCG PR, working on high-end lifestyle brands such as Bvlgari and Wella, before heading to Ogilvy & Mather's specialist rural division. At Ogilvy & Mather, he worked on Unilever's low cost distribution model Project Shakti, and led consultancy projects for India's telecom and insurance clients such as Vodafone, Tata Tele services and Prudential ICCI.

“I have been working out of the Grey offices for a while now and the team and the talent is very familiar to me. Our aim is to be able to give our clients the best service and offerings available. With the changes at hand, I am confident we will be able to achieve this,” Sood said.

“With elevating Popovic, we have now completed our renewal of the Grey Group Singapore leadership. He has a proven track record in being strategic and bold and in winning businesses. In addition, his drive and his understanding of the digital and marketing landscape will be instrumental in the continuing transformation of our agency," Singh said.

“Both Alluri and Sood have proved time and again that they are able to provide solutions and deliver our best famously effective work. We want to build the Grey brand further and I have full confidence that we will get there. I would also like to thank Rudijono for all her hard work and effort during her tenure as CEO, Grey Group Indonesia. We wish her great success in all her future endeavors,” Singh said.