Grey India hires Louella Rebello

Grey group India has appointed Louella Rebello (pictured) as senior executive creative director, Mumbai.

She will be responsible for the creative services out of its Mumbai Office and be an integral part of GREY group’s creative leadership team. In her previous position, she headed the Mumbai office at TBWA India and served on renowned accounts including Nissan, Datsun, Kuoni Travel, Standard Chartered, Cigna TTK Health Insurance and Singapore Airlines.

Prior to TBWA India, Rebello was with DDB Mudra Group. She was in charge of launching the ‘Cross Polo’ campaign for Volkswagen India which was lauded by the brand as an example of creativity and effectiveness.

Rebello was also at Ogilvy from 2003 to 2011, leaving as senior creative director. At Ogilvy, she worked on brands such as Vodafone, Tata Safari, Tata Sumo, Unilever Foods, Amaron India, Star TV and Bank of India, amongst others.

“Rebello is a 15 year veteran. Her wealth of knowledge, experience and strong leadership skills will be invaluable to us as we look to consistently create ‘Famous & Effective’ campaigns for our clients. I am confident her appointment will accelerate our goal in elevating GREY group’s creative services and standards to even greater heights,” Sunil Lulla, chairman & managing director, GREY group India said.