Malaysia Dairy Industries (MDI) has appointed Grey Group Singapore as its advertising partner.
Grey Group will be tasked to revitalise Vitagen Less Sugar for the Singaporean market.
Marketing manager of MDI, Hui See Thio said: “Grey’s strategic and creative approach to addressing our communication needs, coupled with their vast knowledge of the Singaporean market were decisive factors in entering this partnership.”
Grey Group Singapore’s chief executive officer, Subbaraju Alluri (pictured) said that its goal is to showcase the winning and superior attributes of VITAGEN to increase their reach in the Singaporean market.
“Vitagen is backed by real science and we are incredibly excited to be working alongside Malaysian Dairy Industries to reach out and engage consumers to pursue better food choices.”
Malaysian Dairy Industries is a leading dairy and beverage company with annual sales revenue of more than $260 million in Singapore and RM600 million in Malaysia. Vitagen Less Sugar is a cultured milk drink made of fermented skim milk with live probiotic to maintain a healthy digestive system.