Grey Group Hong Kong appoints Jenmon Yuen-Jenkins as CEO

Grey Group Hong Kong has announced the appointment of Jenmon Yuen-Jenkins as its CEO, effective immediately.

In her new role, Yuen-Jenkins will be responsible for driving the agency’s growth, delivering on business transformation, and providing strategic oversight across key clients and businesses. She will be reporting to Adam O’Conor, regional chairman and CEO for Grey Group, Greater China.

“Jenmon’s experience, the diversity of her portfolio, and her remarkable track record of building global audiences for brands across the luxury, fashion, beauty and lifestyle categories speaks volumes,” said O’Conor. “She is a unique talent and one that we are proud and excited to have onboard. This is the beginning of a new chapter for Grey Hong Kong and I  look forward to seeing her unleash her strategic and creative expertise on our existing and future clients.”

Yuen-Jenkins’ 20 years of agency experience spans Europe, North America, and Greater China, but she has now returned to the town where her advertising career began in 1999 when she joined Leo Burnett Hong Kong. Her most recent role prior to her appointment with Grey was as the business development director with Spring Studios in London, whom she joined in 2013. During her tenure there, she built an impressive record of new business wins from a plethora of luxury brands to blue-chip clients including Breitling, Huawei, Swarovski, VF Corp, Pragnell Fine Jeweller, Olivia Palermo, Polo Ralph Lauren, Amanda Wakeley, Self-Portrait, Myla London, and UOMA beauty. Over her career, Yuen-Jenkins has also worked with top beauty multinationals that include P&G, Avon, Unilever, Percassi Group, Estèe Lauder and Coty.

This is an incredibly exciting opportunity for me to return home,” said Yuen-Jenkins. “one that provides the chance to continue our great work with our flagship clients such as Procter and Gamble, HSBC and Hong Kong Tourism Board. I see this an opportunity for me to further expand Grey’s clientele list into hospitality, luxury and lifestyle sectors. With the continual strategic importance of the Grey Hong Kong office, I look forward to building the agency business locally, regionally and globally with our diverse talents and multi-disciplinary expertise in the Greater China region, taking Grey Group to the next level.”