Grey DPI hires creative director

WPP’s shopper marketing agency, Grey DPI has hired Joseph Morgans as creative director. Based in Singapore, Morgans is charged to lead the creative outputs of the creative team.

The agency’s client portfolio include brands such as P&G brands such as Pantene, Head & Shoulder, Downy and Oral B in key markets including China, Thailand, Malaysia, Indonesia and the Philippines. Morgans was previously with the retail agency, Open D Group, in Singapore, where he was responsible for driving and maintaining the creative vision for the revamped SK-11 global retail vision, which will be implemented throughout Asia in 2016.

He has also previously worked in Paris for over 15 years, where he has gained extensive skincare retail design experiences for brands under P&G and L’Oreal Group. On the agency side, he has worked as a senior artist director at Interbrand France. Morgans was responsible for leading the creative concept development for Renault Automobile worldwide.

He has worked in-house as an architect for Sephora, Dior perfume and Guerlain of LVMH Group, where he was responsible for the creation and development of flagship and new stores throughout Europe, Latin America & Asia.

“With the growing demand for digital marketing solutions within the Asia Pacific region, and the dynamic pace that the shopper-centric retail environment is developing - implementing the changes needed to adapt to the shoppers behavior makes Singapore an exciting place to be,” Morgans said.

Grey DPI is one of Greater China’s leading integrated shopper-marketing agencies whose total shopper marketing and design solutions include shopper-based design, retail space design, merchandising systems design, experiential and environmental designs. It is headquartered in Hong Kong, with offices in Guangzhou, Shanghai, Taiwan, Singapore and Indonesia.

Key clients include Procter & Gamble, GlaxoSmithKline, Mead Johnson, The Dairy Farm, Kjeldsens, Mannings, Ferrero and Philips.