Great Eastern MY on the lookout for AVP of customer marketing

Great Eastern Malaysia is on the hunt for an AVP, customer marketing who will be responsible for the overall management and development of customer marketing plans to retain existing customers and acquire new customers to achieve business objectives.

According to the job post on LinkedIn, the individual is responsible for conceptualising, developing and overseeing implementation of customer engagement initiatives to achieve business goals and targets. She or he will also lead the implementation of its advertising and marketing communications plans to penetrate new customer base and promote new products launched.

Additionally, the candidate will conceptualise marketing positioning and creative execution of product advertising campaigns and media plans, as well as establish partnerships with external parties for on-ground customer engagement initiatives and marketing campaigns. The individual should ideally have at least five to 10 years of working experience in the insurance or financial services industry.

In February this year, the company pledged RM1 million under the Financial Assistance Programme to help customers affected by COVID-19. The programme aims to support its customers and their immediate family members with financial assistance upon diagnosis of COVID-19. 

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