Great Eastern appoints head of digital marketing

Great Eastern has appointed Clement Lim as head of group digital marketing, replacing Veronique Cornu Meffert(pictured) who left her role in November. Lim confirmed the news when speaking to Marketing at Adobe Digital Marketing Symposium 2015 held on 30 July 2015 at Marina Bay Sands.

Meffert is now head of digital at METLife.

Concurrently, Lim is also head of loyalty programme, group marketing and distribution, a role he has held at Great Eastern since 2011. Lim has over 14 years’ experience in the financial sector. He was vice president, credit cards at OCBC Bank for 10 years before moving on to ANZ as director of lending products platform.

As for Meffert, she was head of group digital marketing at Great Eastern for about three years before moving on as head of digital at MetLife. Her professional portfolio includes roles as APAC circulation director at Dow Jones and European head of CRM at, according to her LinkedIn profile

Marketing has reached out Clement Lim and METLife for further comments.