Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

GrabWheels to replace GrabCycle beta app

share on

Grab has unveiled a GrabWheels Beta app as part of a pilot program in collaboration with the National University of Singapore (NUS). GrabWheels will be replacing the GrabCycle Beta app, as it aims to provide active and green mobility options to all users and continue to address users’ short distance travelling needs in Singapore.In a statement to Marketing, Chris Yeo, head of Grab's innovative arm, Grab Ventures said that the GrabWheels Beta will allow the company to meet users’ needs better. He added that the focus on a shared e-scooter service was chosen as the device was more user-friendly and convenient for female riders, while also suitable for Singapore due to the humid weather and limited land space."To provide a high level of safety and quality standards to both our users and the public, we need full control of the platform, product and logistics. We will progressively roll out GrabWheels Beta service to more venue-partners’ locations islandwide starting from late December 2018. We have also informed registered users of GrabCycle that the platform will close on 21 December 2018, and will invite them to download the GrabWheels Beta app once it is available to the public. All GrabCycle Beta users will also get their first five rides on GrabWheels Beta free," Yeo said.In addition, as part of the trial, Grab and NUS will also study the patterns of how commuters utilise the shared e-scooters, to gain insights into how e-scooters can help address transportation needs on campus. Users will be required to download the GrabWheels Beta app and link to the main Grab app to set up the application. During the pilot period, users will pay a rate of SG$0.20 for every 30 minutes of use, and make payment using GrabPay.Users will also receive five times of the GrabRewards Points for every dollar spent. All rides also include insurance coverage, at no additional cost to users. Yeo said that this partnership is a "good example" of how Grab can work together with local communities and cities to improve transportation and urban mobility."Grab is proud to partner with NUS and to support them in their campus sustainability initiative. We believe that shared and active mobility is the future, especially for short distance travelling needs. The new GrabWheels Beta app unveiled in this pilot will allow us to explore more of such services that complement existing transport options and provide them at a high level of safety and quality standards," he added.Professor Yong Kwet Yew, NUS senior vice president (Campus Infrastructure), said that the partnership with Grab offers research opportunities to develop innovative mobility solutions to shape the future of urban transportation.“NUS is committed to incorporating sustainability in our campus operations. The University’s long-term sustainable campus development plan also involves providing infrastructure to enable green transportation options. Hence, we are delighted to collaborate with Grab to introduce e-scooters to support the growing commuting needs of the NUS community," he added.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window