Grab has unveiled its vision of becoming the everyday app for Malaysian consumers, integrating mobility, food delivery, cashless payments, financial services and logistics. Although it first started out with the main aim of giving more Malaysians access to transportation, Grab wants to better serve the community by meeting their daily needs.
As part of this new vision, it launched two of its services in Malaysia - GrabPay and GrabFood. Sean Goh, country head of Grab Malaysia, said during a recent press briefing on "The Future of Grab" that GrabPay will be expanded into a mobile wallet to allow consumers to make transactions at retail outlets. Previously, GrabPay was only available in Malaysia as one of the payment methods for ride-hailing.
The company also recently launched a beta version of its food delivery app, GrabFood, which is running in Mont Kiara, Sri Hartamas, Bukit Damansara and Bangsar. Goh said that food delivery not only offers consumers convenience and loyalty points, but also allows drivers to earn an additional source of income, and help merchants boost their revenue. He added that Grab is committed to helping micro-entrepreneurs, such as driver-partners, merchants and small and medium-sized enterprises.
"The beauty of our platform is that we are not about just creating employment for a few people. We are really about creating an alternative source of income for a lot of Malaysians," Goh said.
When asked by A+M about its marketing strategies moving forward, Goh said it aims to focus on the benefits of using the Grab app, such as cashless payments, seamlessness and convenience, as well as address consumer pain points. There are currently no plans to include a messaging function, similar to that of WhatsApp or Facebook Messenger, into the app.
With services such as GrabTaxi, GrabCar, GrabShare, GrabPay and GrabCycle, Goh said the company is in the position to power the future of smart cities for consumers because of the interconnectedness of each of its services. It sees multi-modal transportation as the future of transport in Malaysia, which combines public transportation, private car ownerships and ride-hailing.
"We see our diverse cities as a challenging landscape that requires a combination of all our transport services, where it is Grab, trains, buses or bicycles. We see all of this coming together," he said.
Having inked several partnerships over the year with companies and organisations such as Digi, Chubb and the Malaysian Digital Economy Corporation, Goh said Grab undergoes a thorough process when selecting partners. Grab's goal is to build a community and ecosystem, and it will invest in partners that are able to contribute to the improvement of the community.
He described all the major partnerships inked so far to be "very promising", adding that Grab is expanding the scope for some of those partnerships. For example, Grab tied up with PETRONAS Dagangan (PDB) last March for an exclusive loyalty programme, the Kad Mesra Grab. In April this year, both companies expanded the partnership to include the Grab Driver Pit Stop, an area for Grab driver partners to rest and refresh before continuing on their journey.
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