Grab has put up an OOH ad… in response to a comment calling its last OOH ad a useless one. But this time around instead of just having more “useless ads” it has decided to push out an entire “Grabtitude” campaign. As part of the campaign, the ride hailing app stocked its cars with complimentary bottles of water – as a small token of the company’s appreciation and to say thanks for all the support, it said.As part of the campaign, consumers can also redeem SG$50 worth of Grab ride vouchers by collecting all six bottle designs to form the word “THANKS”! “What’s more, when we feel and exude gratitude, we have the power to set off a chain reaction of positive energy that can make an impact on the lives of those around us,” it said.The brand said the campaign came around after the user “challenged” it to do something that he could actually use on its Instagram page: Marketing has reached out to Grab for more details on the ad.Meanwhile, Grab has also just been fined SG$16,000 for unauthorised disclosure of the names and mobile phone numbers of 120,747 GrabCar customers in marketing emails. According to a report by Singapore’s Personal Data Protection Commission (PDPC) the company sent out emails to passengers with information on other consumers due to the erroneous assembly of customer information from different database tables. This came after changes were made to the structure of its customer database since the previous marketing campaign.
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