Grab MY gives twist ending to past memorable Raya ads in its latest Raya ad

Grab Malaysia has unveiled its 2019 Hari Raya short film #BuangBalikRaya, reminding Malaysians how a little bit of convenience can help make their festive preparations easier and allow them to have more time to spend with loved ones.

In collaboration with advertising agency Fishermen Integrated and production house Run Low Boy, the film pays homage to some of Malaysia’s most memorable Raya ads such as Dugaan Raya Aida by TNB, Pengacau Raya by Bank Simpanan Nasional and Biru by Graph Studio.

According to the team, Grab wanted to demonstrate how, with its array of services, it can help people ease through their Raya preparations and save time in order to spend it with their loved ones. “We saw that a common theme among Raya ads are crisis that affect families and celebration, and found ourselves in best position to parody iconic Raya ads by giving them the Grab twist or fix and in return a faster or better resolution for the characters and their families,” he said.

The film features a time traveller who goes back in time – Back to the Future style – to the three popular ads to help resolve some of the “crises” the characters encounter. The time traveller then intervenes with various Grab services such as GrabCar, GrabPay, and GrabFood, and helps the characters overcome their obstacles.

Since its launch on Grab’s social media platforms, #BuangBalikRaya has received favourable comments from netizens. Quek Shio Chuan and Ismail Kamarul from production company Reservoir Production who directed Dugaan Raya Aida and Pengacau Raya respectively and TNB also responded fondly to the short film, according to a press release.

The four-minute film has garnered over 436,211 views in less than a week of its release.

Iris Chang, country head of marketing, Grab Malaysia, said the film is aimed to show the “convenience” of Grab as a “super app”, especially with its newly-added food delivery, mobile wallet, and parcel delivery services. She added that Grab hopes Malaysians can take “full advantage” of its app and “save their precious time” to celebrate Hari Raya with their loved ones instead.

“We are so excited and glad that Malaysians love the short film and our team had a great time working with the team from Fishermen Integrated. We hope to be able to continue to work with our various partners to bring such positive and memorable festive mood not just for Raya, but also for other festive seasons,” said Chang.

“Festive season means film season. And often, these films feature problems and obstacles that prevent families from spending more time together during Aidilfitri. This Raya, we wanted to do something different. Most brands go all out with their Raya films. We’re taking their amazing ads, recreating the crisis scenes as a tribute to show how these crises can be solved with Grab,” said Mo Nazmi Ahmad, associate creative director, Fishermen Integrated.Grab Malaysia has unveiled its 2019 Hari Raya short film #BuangBalikRaya, reminding Malaysians how a little bit of convenience can help make their festive preparations easier and allow them to have more time to spend with loved ones.

In collaboration with advertising agency Fishermen Integrated and production house Run Low Boy, the film pays homage to some of Malaysia’s most memorable Raya ads such as Dugaan Raya Aida by TNB, Pengacau Raya by Bank Simpanan Nasional and Biru by Graph Studio.

According to the team, Grab wanted to demonstrate how, with its array of services, it can help people ease through their Raya preparations and save time in order to spend it with their loved ones. “We saw that a common theme among Raya ads are crisis that affect families and celebration, and found ourselves in best position to parody iconic Raya ads by giving them the Grab twist or fix and in return a faster or better resolution for the characters and their families,” he said.

The film features a time traveller who goes back in time – Back to the Future style – to the three popular ads to help resolve some of the “crises” the characters encounter. The time traveller then intervenes with various Grab services such as GrabCar, GrabPay, and GrabFood, and helps the characters overcome their obstacles.

Since its launch on Grab’s social media platforms, #BuangBalikRaya has received favourable comments from netizens. Quek Shio Chuan and Ismail Kamarul from production company Reservoir Production who directed Dugaan Raya Aida and Pengacau Raya respectively and TNB also responded fondly to the short film, according to a press release.

The four-minute film has garnered over 436,211 views in less than a week of its release.

Iris Chang, country head of marketing, Grab Malaysia, said the film is aimed to show the “convenience” of Grab as a “super app”, especially with its newly-added food delivery, mobile wallet, and parcel delivery services. She added that Grab hopes Malaysians can take “full advantage” of its app and “save their precious time” to celebrate Hari Raya with their loved ones instead.

“We are so excited and glad that Malaysians love the short film and our team had a great time working with the team from Fishermen Integrated. We hope to be able to continue to work with our various partners to bring such positive and memorable festive mood not just for Raya, but also for other festive seasons,” said Chang.

“Festive season means film season. And often, these films feature problems and obstacles that prevent families from spending more time together during Aidilfitri. This Raya, we wanted to do something different. Most brands go all out with their Raya films. We’re taking their amazing ads, recreating the crisis scenes as a tribute to show how these crises can be solved with Grab,” said Mo Nazmi Ahmad, associate creative director, Fishermen Integrated.