Grab is on the hunt for a new country marketing head in Indonesia with at least 10 years of experience in strategic planning and execution. According to the LinkedIn job post, the appointed candidate role will be responsible for strategising and executing country marketing plans across Grab’s different businesses including transport, food, groceries, deliveries, financial services and any new businesses it will launch in the future. Managing a team of marketers, including PR, digital marketing, social media, CRM, partnerships and creative, will also fall under the responsibilities of this role. The ideal candidate should have at least three years in a leadership position and knowledge of the Indonesian consumer market.
As country marketing head, the role will be tasked with several other responsibilities including supporting Grab country head, Neneng Goenadi, by shaping customer perception towards Grab and its services, developing strongly differentiated value propositions and drive product adoption. The country marketing head in Indonesia will also work with Grab's regional country marketing head, Sulin Lau, to design marketing strategies. The individual will also manage the scaling of marketing ideas by optimising go-to-market execution and cross-channel strategies, and managing content strategy and relationships with key agencies. Other duties for the Indonesia country marketing head include budget planning, profitability and operational efficiency monitoring, media and public relations management, people development, and stakeholder management.
In addition to the country marketing head for Indonesia, the ride-hailing company is also looking to fill roles including marketing manager for GrabMart Indonesia, PR manager, digital marketing manager as well as Grab for Business, marketing manager (B2B). A check by MARKETING-INTERACTIVE found that the company is hiring for 13 roles locally. MARKETING-INTERACTIVE has reached out to Grab for additional information on the new role.
The hunt for a country marketing lead in Indonesia comes weeks after Gojek and Tokopedia merged to form GoTo Group. Last December, there was chatter about a potential merger between Grab and Gojek, with Bloomberg reporting that the two ride-hailing companies have made substantial progress to merge. This resulted in the Competition and Consumer Commission of Singapore writing to both parties for more information.
Grab CEO Anthony Tan said in a note to employees that it is "well placed to make acquisitions", Reuters said, after it was reported recently by Bloomberg that Grab and Gojek have reportedly "made substantial progress" to merge. In the internal note, Tan acknowledged chatter about a potential deal with Gojek and explained that the company has good business momentum and it is "the ones in a position to acquire", Reuters said.