Grab, Southeast Asia’s leading ride-hailing company has appointed Golin as its communications agency. This follows a pitch process, with the appointment lasting for one year.
Currently, Grab also has an in-house PR team which will be working with the agency. The incumbent on the account was Ruder Finn.
Grab began as a taxi hailing application in 2012 and has extended its product platform to include private car services, motorcycle taxis and social carpooling. In addition to multiple transport services and payment options to offer passengers more choices, Southeast Asian travellers can now use the Grab app in over 200 cities in the US with its partnership with Lyft.
Most recently, Grab also launched Grab for Work, a transport expense management solution designed for business users across Southeast Asia.