GQ bolsters presence in HK with new managing editor role

Global men's lifestyle and fashion magazine GQ has appointed Joel Leung (pictured) as its new managing editor for Hong Kong to strengthen its presence in the city. 

Reporting to Desiree Au, the publisher of GQ Hong Kong, Leung will be responsible for managing the operation of the print magazine with production and editorial expertise; growing and managing all lifestyle content including fashion, watches, automobiles, art and culture, food and beverage, profiles, features and relevant print supplements.

Furthermore, he will be working with the online team to transfer print assets to digital exposure and working with the commercial team to develop and execute branded contents and in-house events.

The Hong Kong office will mainly work with local or regional office of potential clients, with some occasional GQ global clients. 

Don't miss: Men's lifestyle and fashion magazine GQ launches in HK

The appointment comes as part of GQ's effort to expand across Asia. With its launch in Hong Kong in April, GQ Hong Kong joins a collection of successful editions around the world, including US, UK, Japan, Korea, Italy, Middle East, Thailand and more. GQ Hong Kong will be published in traditional Chinese with a bi-lingual website and social media platforms.

Au will take the helm as GQ Hong Kong's publisher, with veteran media professionals Jumius Wong as editorial director and Alex Sun as executive director. The management team's international exposure and expertise ensure that GQ Hong Kong will have a global-local narrative for the region's sophisticated audience.

The brand will debut digitally first in Summer 2025 with the first print edition set for September 2025, under license from Condé Nast.

With Mainland China edition having ceased publication last year, GQ Hong Kong will be Condé Nast's next focus of expanding the reach and influence of GQ in Asia.

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