GOVT Singapore bolsters team post OCBC account win

Following the agency’s win of the OCBC account last September, independent creative agency GOVT Singapore has made several senior hires.

Leading the OCBC account as group account director is Gloria Tan, who brings with her over 15 years of experience working with agencies such as Saatchi & Saatchi, TBWA, BBDO and Leo Burnett, handling the likes of SK-II, Great Eastern Insurance, Singapore Airlines and Standard Chartered Bank. Most recently, Gloria held the position of business director at independent Australian specialist agency Ward6.

Tan reports to the agency’s business director, Jude Foo.

The second senior account handler hired for OCBC Bank is senior account director Jaslyn Lam, most recently from Saatchi & Saatchi Singapore, where she led the global and regional management of P&G brand, Pampers. Prior to Saatchi & Saatchi, Lam had stints at DDB working on Health Promotion Board, at TBWA on global and regional digital and brand campaigns for Royal Salute, VISA, Standard Chartered Bank and ANZ, and JWT on Pizza Hut and Listerine.

Lam reports to group account director and account lead, Gloria Tan.

Leading the creative unit of OCBC is associate creative director Mark Lim. Mark has spent the past 11 years of his career in agencies such as TBWA and DDB, and was most recently creative director at local creative agency Splash. Last but not least, is creative group head Andrew Ho. His work for global and regional Unilever’s Clear, Lifebuoy, Citra, Both Lim and Ho will function as a team and report to the agency’s creative director, Tim Chan.

Managing director of GOVT Singapore, Leon Lai, said, “We have always believed that Singapore possesses some fantastic talent, and it has truly been an honour to be able to work together with some of the best minds in our industry. Tan, Lam, Lim and Ho have put their faith in us despite coming from a multinational network background, and the feeling of assembling this amazing leadership team is akin to the feeling we initially had when we first received news that we had been awarded one of Singapore’s most coveted accounts in OCBC Bank. In the coming couple of months, we hope to be able to put out some stellar work.”

GOVT Singapore currently stands at 43 in strength, and counts clients such as MINI Asia, Häagen-Dazs Southeast Asia, National Gallery Singapore, Nescafé, Maggi and OCBC Bank amongst its roster.