Former BBDO Shanghai managing director Alvina Seah (pictured) has joined independent creative agency GOVT as managing director. Based in Singapore, Seah succeeds former GOVT CEO Jeremy Heng who left the agency in June. Her remit will be to lead the agency’s cultural, strategic and financial health, as well as the agency’s key accounts.
Seah will report to Leon Lai, co-founder and group CEO of ALT Worldwide, the parent company of GOVT. The agency was established has grown from a three-man start up to that of a 60-man strong agency in Singapore and well-known across Southeast Asia. GOVT Singapore counts the likes of OCBC Bank, Julie's, Tiger Beer and Netflix amongst its roster of clients.
According to Lai, Seah represents the new breed of agency leaders in the world today and in the past two months with the agency, has shown real gravitas and commanded respect by not being afraid to roll her sleeves up and get to the work. "You don’t rise to be managing director in nine years in a network agency in a highly competitive market such as China by being lousy in your job. The partners are incredibly excited to be working with Seah to lead GOVT to the next phase of growth,” he said.
Seah was previously based in Shanghai, China for her role with BBDO. She has been with the Omnicom-owned ad agency since 2010, starting as an account director and scaling her way to the MD role. During her nine-year stint with the agency, Seah has handled global brands such as Pepsico, Visa, P&G, McDonald's and many others. She moved to BBDO's boutique arm EnergyBBDO in 2016 as general manager for two years.
Prior to joining BBDO, Seah was within the parent network's creative shop TBWA\\Group Singapore. She served for over four years as an account manager. Before that, she had a brief stint with BBDO's Proximity Singapore. “In this era, the one constant that the marketing and creative landscape will face, is change. To be part of an agency such as GOVT who sees the need for this agility to change makes it an exciting place to contribute to the energy and vigour of the industry,” Seah said.
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