SG$10mln NDP fun pack campaign rolls out

This year, SG$10 million will be spent on tote bags for every household ahead of the National Day Parade.

National Day Parade “fun packs” will be distributed to all Singaporean and Permanent Resident household from July this year, according to a Today article.

These will contain nostalgic Singaporean symbols, chosen through crowd sourcing for ideas by local designers as well as the public. The tote bags will have more than 50 designs and contain items such as haw flakes, pick-up sticks, country erasers and more.

A figurine of the Singa Lion will also be will be among the items. The funpacks will cost a total of S$10 million before corporate sponsorships, said Lieutenant-Colonel Melvin Tan, chairman of Logistics and Finance from the NDP Executive Committee told Today.