Google names new lead for APAC customer solutions partnerships

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Google has appointed Eunice Yue (pictured) as head of channel partnerships, APAC, Google customer solutions. In her new role, Yue will be responsible for driving channel growth through partnerships and operations, as well as building up the digital economy through relevant ecosystem solutions. Through her experience in end-to-end digital growth strategy, partnership formulation, and execution, among others, as well as her APAC and global networks, Yue will lend support to Google's growth ambitions.

Yue brings with her over a decade of experience in the digital content, marketplace and payment and telco industries. She was formerly with Lazada for over six years, where she most recently held the role of group head of channel promotions and incentives user growth and operations. During her time there, Yue was tasked with handling multiple portfolios including B2B2C eCommerce strategy and business development, as well as B2C promotions to achieve the business's eCommerce revenue goals. She also provided leadership guidance and oversight in the areas of mobile marketing and affiliate, driving app installs and traffic growth, while reporting to the group CMO, user growth and advertising.

Prior to that, Yue worked in partnerships, Disney Interactive SEA, The Walt Disney Company. During her time there, she led and extended relationships with SEA partners, established strategic partnership deals to increase visibility of Disney Interactive products and generate new revenue streams, according to her LinkedIn. She was also responsible for increasing the overall value creation for partners and Disney Interactive by exploring new commercial models and synergy opportunities, as well as support long-term growth for Disney Interactive in digital content, eCommerce and payment.

Yue was also previously with Singtel for over six years. During her most recent role there as senior manager, group strategy and partnerships, Yue led workshops to identify collaboration opportunities with partners at a group level in the areas of ICT, digital, media and telco. She also supported industry-wide projects/programmes relating to company’s business development and led partnership programmes to develop initiatives with potential revenues of over SG$5 million, according to her LinkedIn. Yue is also currently an advisory member of NUS industry consultative committee.

Separately, Google Cloud partnered and Airasia Super App inked a five-year deal earlier this month. According to a joint statement, the partnership is aimed at pushing a “co-innovation ecosystem”. This includes nurturing technology talent, co-creating software tools for innovation, delivering data-driven intelligence for MSMEs on the platform, and ensuring accessibility for users in both cities and rural areas. The partnership with Google Cloud will help airasia’s current ecosystem in transactions, while partnering up with entities such as restaurants, airlines, hotels and drivers. The strategic collaboration and ecosystem building efforts will see Airasia Super App and Google Cloud establishing a Cloud Centre of Excellence consisting of AirAsia Allstars and Google Cloud technologists.

Last month also saw McLaren Racing appoint Google as the official partner of the McLaren Formula One Team and the McLaren MX Extreme E Team from 2022. The multi-year partnership aims to bring "the best of Google products to McLaren" to provide a more seamless technology experience across devices, McLaren said in a statement then. As part of the partnership, Android and Chrome branding will also be carried on the engine cover and wheel covers of the MCL36 Formula One race cars, and on the helmets and race suits of McLaren Formula One drivers Lando Norris and Daniel Ricciardo. The partnership will kick off for the 2022 Formula One season.

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