Google has brought on board Linda Lim as agency business lead for Asia Pacific. Lim (pictured) will be responsible for driving partnerships between Google and agency partners across all ad solutions in Asia Pacific. She will report to Rika Sharma, Google Asia Pacific's head of agency and industry relationships who joined last month. Google's spokesperson confirmed the appointment to MARKETING-INTERACTIVE. Lim was previously with Singapore Press Holdings for more than two years, last helming the role of head of partnerships, media group.
She first joined as chief of ad partnerships and market development in 2019 before rising the ranks to helm roles including head of content, partnerships and market development, as well as head of partnerships and new growth. According to her LinkedIn, among her list of responsibilities at SPH included leading a team of storytellers and solutions specialists at SPH, as well as deepening and widening longstanding relationships with media agencies.
Prior to that, she had experience in the agency field, working with GroupM Singapore as chief investment officer, head of trading and trading director. She spent five years with the agency and was responsible for growing relationships with key media vendors and partners. Lim has also worked at CBS Interactive, StarHub, Time Singapore, and ELLE Singapore, her LinkedIn said. MARKETING-INTERACTIVE has reached out to SPH for comment on her replacement.
Separately, Google also witnessed the departure of Joanna Flint earlier this year from her role as MD - global partner business. She joined Mandarin Oriental Hotel Group as chief commercial officer on 1 April to oversee the brand's commercial strategy and customer experience. She also took over outgoing chief marketing office Jill Kluge's responsibilities as Kluge prepares for retirement in September.