Google Malaysia has launched a training-to-internship pilot programme called âGoogle Igniteâ that focuses on the development of digital marketing skills on Google platforms for selected final-year university students.
The program involves seven universities: Limkokwing University, INTI International University, Multimedia University, Multimedia University, University of Malaya, Universiti Tunku Abdul Rahman, Taylorâs University and Sunway University.
The program kicks off in July and ends in late October with a job fair that will place 150 of the best performing students and graduates with internship positions in some of the largest digital agencies in Malaysia.
Students who donât secure internships will still be equipped with Google AdWords certification.
The company hopes to execute Ignite as an annual recurring programme involving even more universities.
Throughout the duration of the programme, Google is providing the universities with online learning resources for self-studying and in-university training on Google AdWords in order to certify students and ensure their eligibility for internship opportunities with top employers in Malaysia.
This arrangement allows university students to get valuable training that they would otherwise only get as an employee, and take advantage of internship opportunities Google has created as part of this end-to-end programme.
âGoogle Malaysia would love to help move the digital ecosystem forward by helping students jumpstart their career in digital marketing and at the same time to help grow the pool of digital talent in Malaysia,â said Sajith Sivanandan, managing director of Malaysia, Vietnam, Philippines and Emerging Markets.