Google allows users to pay to block ads

While Google has made its bucks from brand ad dollars, it has now launched a new service that lets users pay to avoid ads on sites.

Called the Google Contributor, the service allows readers to users as little as a dollar to not have ads pop up during their browsing sessions. The service is now running on sites of publishers such as WikiHow, The Onion, Imgur, Mashable and several others.

Users can pay US$1, US$2 or US$3 a month to not see ads.

“The more you contribute, the more you support the websites you visit. When you visit a participating website, part of your contribution goes to the creators of that site. As a reminder of your support, you’ll see a thank you message - often accompanied by a pixel pattern - where you might normally see an ad,” said the tech giant.