Google elevates Ben King to lead newly consolidated Singapore-Malaysia cluster

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Google has appointed Ben King to lead its newly consolidated cluster for Singapore and Malaysia, alongside the expanded SEA Agency and Partner (A&P) function.

According to King's LinkedIn post, he will be responsible for Singapore and Malaysia sales and operations, as well as the SEA and South Asia Frontiers A&P team.

The team brings together in-market agency and partner leads across Thailand, the Philippines, Indonesia, Malaysia, Vietnam, and Singapore. Meanwhile, partners span media, creator, creative, tech, and platforms engagement.

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King said uniting the Singapore and Malaysia teams will create synergies to deliver “best in class strategies and vertical expertise” while deploying AI-powered solutions more effectively. On the A&P side, the consolidation aims to harmonise Google’s approach across SEA and South Asia Frontier markets, improving focus and speed to market.

"I'm incredibly excited to work with the exceptional group of folks we have in place across all these teams to bring value to the partners, clients and communities they serve," wrote King in his LinkedIn post.

King has passed his previous APAC responsibilities to global and multi-market teams. Previously, King served as managing director, Google Singapore, APAC agency and industry relations, where he led a team supporting agencies and clients to grow their businesses online. His role encompassed initiatives with positive impact on the Singapore community, including skilling, SME digitisation, and sustainability.

In his previous role, King also managed a client portfolio spanning MNCs expanding through APAC, homegrown digital natives scaling regionally and globally, and key Singaporean domestic businesses. He advised on leveraging digital marketing, data and tech platforms, and organisational design to drive outcomes across sectors such as retail banking, fintech, e-commerce, travel, D2C retail, government, and CPG.

His remit also included regional leadership of the APAC media and tech Agency partner management team, engagement with industry bodies, navigating regulatory activity in Singapore, steering the domestic ecosystem and community engagement, and supporting Travel Vertical Search growth in APAC, according to his LinkedIn.

King’s appointment follows several other leadership changes in the region. Jason Tedjasukmana, who had steered Google’s communications across Indonesia and the wider region for more than a decade, stepped down in October as head of corporate communications for Southeast Asia and South Asia Frontier.

In the Philippines, Google appointed Prep Palacios as its new country manager. Reporting to Sapna Chadha, vice president for Southeast Asia and South Asia Frontier, Palacios leads the company’s strategy and advertising portfolio in the Philippines at a time when AI and video commerce are reshaping the digital economy.

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