Google updates its iconic “G” with brighter gradient design

Google has given its iconic four-color “G” a refreshed look, reflecting the company’s evolution in the AI era. The updated design features brighter hues and a four-color gradient, symbolising the surge of AI-driven innovation and creative energy across Google’s products and technology, the company said in a statement.

The original “G” was introduced ten years ago to match Google’s then-new logo, reflecting how people interacted with Google across platforms, apps, and devices. Earlier this year, Google debuted a brighter, gradient version of the “G” specifically for Google Search. The company has now expanded this design to serve as the company-wide “G” icon, representing both the brand and the organisation as a whole.

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_{The new update, announced on 29 September 2025.}

Google began rolling out the updated design to Gemini Spark in June and plans to extend the new “G” across more products, platforms, and services in the coming months.

The refreshed “G” stays true to Google’s signature four colors while signalling a visual evolution aligned with the company’s AI-driven initiatives.

In 2015, Google introduced a major update to its logo and visual identity to reflect how people were increasingly interacting with its products across multiple devices, from desktops and mobile phones to TVs, watches, and car dashboards. The redesign acknowledged that Google was no longer a single destination on a desktop browser but a brand present in everyday life across a variety of platforms and inputs.

_{The previous logo update, announced in 2015.}

The new identity family aimed to make Google instantly recognisable while showing how the company was working for users in real time. Elements like the colorful Google mic signalled interaction through talking, typing, or tapping, and the familiar small blue “g” icon was replaced with a four-color “G” that matched the main logo. This approach ensured consistency and clarity across even the smallest screens.

Google framed the redesign as part of its ongoing evolution, taking the brand’s core attributes: Simple, colorful, friendly, and recasting them for a seamless, multi-device world. The update rolled out gradually across Google’s services, including Search, Maps, Gmail, and Chrome, setting the stage for future visual updates.

This year, a fair few brands have also decided to revamp their logos. This includes Bentley Motors, which unveiled a revamped ‘Winged B’ emblem, marking its most significant brand update in more than a century, as part of a broader design overhaul set to define its next chapter. The reimagined logo made its full debut alongside a futuristic concept car, coinciding with the opening of the marque’s new design studio at its headquarters in Crewe, England.

Meanwhile, Singapore’s largest and longest-established life insurer, Great Eastern, marked its 117th anniversary with a refreshed corporate logo and a set of strategic growth priorities, signalling a new phase of transformation into a forward-looking, data-driven, and future-ready organisation. The modernised logo, which takes centre stage in the anniversary revamp, reinterprets the company’s iconic lion motif.

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